Complete notes of ERE Social Recruiting Summit

Social Recruiting Summit at Google, Sponsored by ERE.net

Reid Hoffman, CEO of Linkedin
· 2 million members a month join Linkedin.
· Linkedin is used to build your own professional brand that can eventually grow into your own small business brand.
· Linkedin is a tool to find passive talent-Used by performing a straight search or via Linkedin Recruiter.
· Build Employer Brand
· Broadcast Jobs
There are 3 Beliefs That Guide Us
· Every Individual is an entrepreneur.
o Job tenure is on a decline.
o Reach out to networks globally.
o Small Businesses.
§ Name and Reputation=Brand
§ Online Profile=Business Listing
§ Network=R&D, Marketing, sales, etc.
· Professionals Will Have an Online Profile.
o A professional profile will indicate professional accomplishments.
o Career History, Education, Certifications, etc.
o Include Network
o Include Recommendations
o Include Contributions
· Network=Success
o Connect with people that you know.
o Connect with people that you are willing to help.
o Connect with people who will inform and support you.
o Network Filters.
o Let your network distribute your employer and professional brand.
o Use tools and applications such as Company Buzz and Twitter Searches.
Mobile Marketing, Michael Murlatt and @TheRecruiterGuy
· JobScience is currently creating a mobile recruiting application for the iPhone to recruit and connect via texting.
· To Recruit Via Text Messaging You Need a Key Word and Short Code.
· Recruiting on a Mobile Device Benefits
o Ubiquitous
o Immediate
o Private
o Convenient
o Actionable
· SMS-What’s In It For Me (WIFM)
o Immediate Opt-in Talent Pool
o SMS-94% Read Rate
o 15%-20% Response Rate vs. 1% Response Rate via traditional media
o Group Broadcasting
o Real time Analytics
o Cost Saving
o Convert Blogs into Mobile Recruiting
Awesomest Job Search Ever (How to Have a Successful Job Search), Sacha Chua, IBM
· Hiring Managers research candidate’s online profiles.
· Build relationships through social networking.
· Social networking is an advantage to build relationships prior to joining an organization.
· Make yourself noticeable by writing a blog on your own company or answering blogs.
· Set expectations early.
· Research employee experiences on blogs ex. Success stories of seasoned employees.
· Create an employee blog on the company intranet to keep the organization connected.

Linking at the Speed of Though, Shally Stackerl (view slides http://tr.im/ovx3)
· There is a new threat of digital divide.
· Networking culture of devices are talking to each other.
· 4 billion people use mobile devices to connect with one another.
· Humans are network aware.
· Some are native to the networking world.
· Like mirror neurons, the evolution of online social networks are central to our community tactic for survival.
· Microsoft Vine integrates all social networks: Friends, Groups, Co-workers, etc.
· Social Communication is a way for many voices to find a way to meet challenges.



· Linkedin Groups
· Groups and content of the groups are generated by the users of the groups.
· Groups link to news
· Members can view all members and see the networks of the members.
· Groups Directories are searchable by titles.
· Groups are viewed as trustworthy.
· Viral Marketing-Word of Mouth.
· Groups can be a team project.
o Manage groups
o Send email
o Pre-approve
· Group Account Settings.
o Weekly updates
o Include your signature file in e-mail correspondence.
o RSS feed for new items.
o Icerocket.com-great search engine
· Linkedin Answers
o Develop your profile and the recognition of your profile/company profile by answering Linkedin questions.
o Position yourself as an expert.
o Research unanswered questions.
o “Best Answers” acknowledges a profile.
o Create a poll of general audiences.
§ Poll question ex. “What is the most difficult or frustrating part of searching for a new job?”
§ Ans. Ex.
· No response to resumes
· Long application forms
· Long interview process
· No follow up after a positive interview
· Events: Webinars or Physical Events
o Post comments on events.
o Publish slides or material on the event.
o Create a virtual career day and invite target prospects.
o Co-host a webinar with an expert that your prospects want to see.
o Tweet about the event.
Online Employer Reputation, Shannon Seery Gude
· Know your online reputation! www.indeed.com/forum, www.glassdoor.com
· Listen to the web about your brand and where your audience is.
· Ethics and survey results: 74% of employers say that it is easy to damage their reputation online. 17% of employers use programs to monitor potential reputational risks associated with employee’s use of the web and social networking.
· Unaware
· Listen
· Goal Setting
· Participating
· Monitoring
· Engaging
· Community
· Set goals and begin participating.
· Listening to your audience will determine topics.
· Begin in engaging and relationship building.
· Find your community
· Community manager
· RSS Feed
· Monitor
o What is being said about topics you choose.
o See who is talking.
o Where are the conversations happening.
o Sentiment.
o Mitigate and leverage communication.
o Monitor change.
o Track ROE
· Reputation Building
o Reserve user names and product brand at www.knowem.com
o Move in to the community.
o Do not spam your network.
o Create value by content sharing.
o Build trust and goodwill by contributing to non-self promoting content
o Twitter, David Zinger: Strengths+Value+VisibilityXEngagement
· Deloitte published a study on company social networking policy
o 49% of employees said that they would not change their behavior online if they new their company was monitoring their behavior.
o 24% of employees stated that they did not know if their company had a policy on social networking policies.
· Smart Guidelines
o Encourage your employees to brand ambassadors of your company.
o Microsoft Policy on Social Networking: “Don’t Be Stupid!”
o Be real and be candid.
o Decide on a community manager to manage online social networking.
§ Careers
§ Finding communities
§ Facilitation
§ Determine brand managers: HR or Marketing.