Complete notes of ERE Social Recruiting Summit

Social Recruiting Summit at Google, Sponsored by ERE.net

Reid Hoffman, CEO of Linkedin
· 2 million members a month join Linkedin.
· Linkedin is used to build your own professional brand that can eventually grow into your own small business brand.
· Linkedin is a tool to find passive talent-Used by performing a straight search or via Linkedin Recruiter.
· Build Employer Brand
· Broadcast Jobs
There are 3 Beliefs That Guide Us
· Every Individual is an entrepreneur.
o Job tenure is on a decline.
o Reach out to networks globally.
o Small Businesses.
§ Name and Reputation=Brand
§ Online Profile=Business Listing
§ Network=R&D, Marketing, sales, etc.
· Professionals Will Have an Online Profile.
o A professional profile will indicate professional accomplishments.
o Career History, Education, Certifications, etc.
o Include Network
o Include Recommendations
o Include Contributions
· Network=Success
o Connect with people that you know.
o Connect with people that you are willing to help.
o Connect with people who will inform and support you.
o Network Filters.
o Let your network distribute your employer and professional brand.
o Use tools and applications such as Company Buzz and Twitter Searches.
Mobile Marketing, Michael Murlatt and @TheRecruiterGuy
· JobScience is currently creating a mobile recruiting application for the iPhone to recruit and connect via texting.
· To Recruit Via Text Messaging You Need a Key Word and Short Code.
· Recruiting on a Mobile Device Benefits
o Ubiquitous
o Immediate
o Private
o Convenient
o Actionable
· SMS-What’s In It For Me (WIFM)
o Immediate Opt-in Talent Pool
o SMS-94% Read Rate
o 15%-20% Response Rate vs. 1% Response Rate via traditional media
o Group Broadcasting
o Real time Analytics
o Cost Saving
o Convert Blogs into Mobile Recruiting
Awesomest Job Search Ever (How to Have a Successful Job Search), Sacha Chua, IBM
· Hiring Managers research candidate’s online profiles.
· Build relationships through social networking.
· Social networking is an advantage to build relationships prior to joining an organization.
· Make yourself noticeable by writing a blog on your own company or answering blogs.
· Set expectations early.
· Research employee experiences on blogs ex. Success stories of seasoned employees.
· Create an employee blog on the company intranet to keep the organization connected.

Linking at the Speed of Though, Shally Stackerl (view slides http://tr.im/ovx3)
· There is a new threat of digital divide.
· Networking culture of devices are talking to each other.
· 4 billion people use mobile devices to connect with one another.
· Humans are network aware.
· Some are native to the networking world.
· Like mirror neurons, the evolution of online social networks are central to our community tactic for survival.
· Microsoft Vine integrates all social networks: Friends, Groups, Co-workers, etc.
· Social Communication is a way for many voices to find a way to meet challenges.



· Linkedin Groups
· Groups and content of the groups are generated by the users of the groups.
· Groups link to news
· Members can view all members and see the networks of the members.
· Groups Directories are searchable by titles.
· Groups are viewed as trustworthy.
· Viral Marketing-Word of Mouth.
· Groups can be a team project.
o Manage groups
o Send email
o Pre-approve
· Group Account Settings.
o Weekly updates
o Include your signature file in e-mail correspondence.
o RSS feed for new items.
o Icerocket.com-great search engine
· Linkedin Answers
o Develop your profile and the recognition of your profile/company profile by answering Linkedin questions.
o Position yourself as an expert.
o Research unanswered questions.
o “Best Answers” acknowledges a profile.
o Create a poll of general audiences.
§ Poll question ex. “What is the most difficult or frustrating part of searching for a new job?”
§ Ans. Ex.
· No response to resumes
· Long application forms
· Long interview process
· No follow up after a positive interview
· Events: Webinars or Physical Events
o Post comments on events.
o Publish slides or material on the event.
o Create a virtual career day and invite target prospects.
o Co-host a webinar with an expert that your prospects want to see.
o Tweet about the event.
Online Employer Reputation, Shannon Seery Gude
· Know your online reputation! www.indeed.com/forum, www.glassdoor.com
· Listen to the web about your brand and where your audience is.
· Ethics and survey results: 74% of employers say that it is easy to damage their reputation online. 17% of employers use programs to monitor potential reputational risks associated with employee’s use of the web and social networking.
· Unaware
· Listen
· Goal Setting
· Participating
· Monitoring
· Engaging
· Community
· Set goals and begin participating.
· Listening to your audience will determine topics.
· Begin in engaging and relationship building.
· Find your community
· Community manager
· RSS Feed
· Monitor
o What is being said about topics you choose.
o See who is talking.
o Where are the conversations happening.
o Sentiment.
o Mitigate and leverage communication.
o Monitor change.
o Track ROE
· Reputation Building
o Reserve user names and product brand at www.knowem.com
o Move in to the community.
o Do not spam your network.
o Create value by content sharing.
o Build trust and goodwill by contributing to non-self promoting content
o Twitter, David Zinger: Strengths+Value+VisibilityXEngagement
· Deloitte published a study on company social networking policy
o 49% of employees said that they would not change their behavior online if they new their company was monitoring their behavior.
o 24% of employees stated that they did not know if their company had a policy on social networking policies.
· Smart Guidelines
o Encourage your employees to brand ambassadors of your company.
o Microsoft Policy on Social Networking: “Don’t Be Stupid!”
o Be real and be candid.
o Decide on a community manager to manage online social networking.
§ Careers
§ Finding communities
§ Facilitation
§ Determine brand managers: HR or Marketing.

Mobile Marketing | Social Recruiting Summit 2009 #socialrecruiting

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Mobile Marketing | Social Recruiting Summit 2009 #socialrecruiting

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Advantages of Social Recruiting Through Linkedin

June 15th ERE.Net hosted a Social Recruiting Summit at Google Headquarters. A wealth of information was delivered.



The Keynote speaker was Reid Hoffman, CEO of Linkedin.

• 2 million members a month join Linkedin and the numbers are rapidly increasing.


• Linkedin is a great forum to build your professional network and professional or company brand.


• Linkedin provides you the opportunity to locate passive talent. Passive candidates are the best candidates to recruit. They are typically high performers because they are in a situation where they are happy and content in their jobs.


• Linkedin gives individuals the opportunity to build a talent pipeline as well as build and develop relationships.


• Broadcast jobs for free!

3 Beliefs That Guide Social Recruiting and Networking on Linkedin:

• Every individual is an entrepeneur on Linkedin.

With every profile you are able to see a connections job tenure or decline

Network with Global companies

Small Business Development: Name and reputation=Employer brand

• Every person will eventually develop to have an online professional identity.

An online identity will show you an individual's professional accomplishments.

Career history, education and certofications

Network

Recommendations

Contributions

• Your network=Success

Connect with people that you know and that you are willing to help. Connect with individuals who will support and inform you.

Use your network filters.



Allow your your network to distribute your brand. A great tip is to include your e-mail signature in your Linkedin emails and communication.